Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things
the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.
Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.
TwitterFacebookLinkedInPlurkTumblrGetting [back] on track for 2011
You promised your spouse, children and most importantly yourself, this year would be different. You bought color-coded post-its, markers and a universal calendar; you took time between Christmas and New Year’s to plan the process out and a few unexpected “off-the-calendar” engagements have derailed your system. You have been in 2011 for less than 45 days and you’re already feeling defeated, ready to give up.
Not to fear, these are some simple, time-tested tips get you back on track.
1. Check your calendar first
Before you set the meeting, accept the invitation or volunteer to lead the committee, check your calendar first. There is absolutely nothing wrong with saying, “I have to check my calendar first.” The goal is to avoid double-booking, which costs additional time when you have to reschedule or send a regret.
2. Manage your time
You are in control of your time, do not let your time control you. It is okay to say, “no,” “not now,” or “maybe later” to some things. You do not have to do everything and be everywhere. Wonder Woman hung up her lasso in 1979.
3. Remember the necessities
Take time to breathe, eat and use the facilities. Every square on the calendar does not need to be filled. You want to avoid scheduling yourself so thin that you don’t have time to get proper rest, eat healthy meals or listen when nature calls.
4. Priorities set the agenda
Align your schedule with your professional and personal goals. Your top priorities should drive your schedule. If your goal is to blog more, then your schedule should reflect time for writing, or if your goal is to lose weight, then your schedule should show time to work out. If the activity or event doesn’t make the calendar, how important is it?
5. Go to your happy place
This will keep you sane in the midst of the storm. Make sure you have time for you, even if it is a walk to the corner where you can take a deep breath and visualize your happy place. These mini-mental vacations will reduce stress, lower blood pressure and bring a smile to your face.
6. Support local small businesses
Outsource those pesky time-consuming, tedious and non-essential jobs. You can hire people to do almost anything from dog walking and housecleaning to proofreading and design work. If hiring someone isn’t an option, consider bartering for services or sharing services with neighbor or colleague.
Remember what you told yourself, you can be organized, productive and still have a life…as long as you make time for it.
25 Things To Do in the Dark
Over the last few weeks Twitter has been unpredictable with almost daily FailWhale sitings, and he is probably going to continue wreaking havoc as the World Cup and Wimbledon are now overlapping. Instead of obsessively refreshing HootSuite, TweetDeck, Seesmic or Twitter.com, consider any, some or all of the following as things you can do in the [Twitter] dark.
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