10 Super Easy Ways to Increase Your Blog Traffic

This is short, sweet and to the point, let's go:

  1. Boost your SEO by spending the little bit of money required to purchase your domain --> once you have it, it's yours

  2. Ask open-ended questions and request comments at the end of your blog post --> see the bottom of this post

  3. Write about something other than your organization, your products and your services --> remember, it isn't always about you

  4. Mix up your type of posts: long posts, shorter posts, lists, videos, interviews, audio, polls, photos, testimonials, reviews, etc. --> mixing the format keeps your readers interested

  5. Have your blog posts go to your other online properties --> whether someone reads it on your Facebook page or goes to the URL, they're reading it

  6. Bring in guest bloggers and be a guest blogger

  7. Participate in other online and IRL social networks: Twitter chats, networking events, blog commemorative days, meetups and tweetups --> constantly work for new readers

  8. Have your blog as part of your email signature, most services allow for hyperlinking --> easiest way to increase passive traffic

  9. List your blog on your business card, your Facebook page, your LinkedIn profile and your Twitter bio --> let people know where to find you

  10. Regularly read and leave valuable comments on other blogs in your niche, such as "nice post, have you considered...," "I disagree because..." or "these are additional resources..." -->conversation, conversation, conversation

What techniques have you used to increase your blog traffic?
What seemed like a good idea to increase your blog traffic, but turned out not to be?


Additional resources:
Blogging Basics 101
Mack Collier

 

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Blog Series: Benefits of Organizational Blogging

Blogs are good additions to marketing strategies in 2010, and the foreseeable future.

Consider your organization's current website, it is basically a multi-page, electronic billboard. It give out information, with little or no way for audiences to respond to it. The website is telling them what you want them to know, what you think they need to know and providing them information in the format you want them to receive it. Well, in this age of near real-time communications, customers want a say in your organization's messaging and they are taking matters into their own hands...literally.

A blog is a good way for you to control (and I use that term loosely) messaging, while earning credibility, engaging customers, generating brand awareness and impacting SEO.

A blog can give your organization credibility

  • providing opportunities for your organization to share information about programs     and products that may otherwise get overlooked or lost on your website
  • allowing you to highlight your organization's subject matter experts

A blog can engage your customers
  • creating calls to actions, such as participating in contests or taking polls
  • asking them to comment and share blog posts

A blog can impact your brand awareness
  • giving your organization exposure as each post mentions your organization’s name, mission, products and programs 
  • commenting and linking to other industry blogs to drive blog traffic

A blog can assist with your search engine optimization (SEO)
  • offering opportunities to promote your organization’s website for different keywords
  • increasing your search engine rankings with new and updated content
  • generating inbound and outbound links

Get blogging!

Next time: Starting Your Organization's Blog

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