Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Shannon Mouton
Shannon Mouton

the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.

Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.

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2011 (31)
2010 (74)
 

Be There or Be Square (or Get Off Your Duff and Meet Some Folks)

Social technology is fantastic!

It has made ways for you to connect, link, friend, fan, like and follow people, causes, organizations and brands around the world. People who would have otherwise never met have established business and personal relationships via social technology. However, getting to know someone, even a organization or a brand, online is only the beginning. It is "social" technology, meaning you eventually have to come from behind the computer screen.

To that end, meetup.com is a great tool that uses a social platform to facilitate people meeting in real life. There are people, places and things for you to discover and explore, and meetup.com helps you do it in geek-fashion. The first video shows you the "what" and "how" and the second video shows you the "why" of meetup.

 

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Yes, I use social stuff, I'm on the social whatchamacallit

Wordle: Naming

Calling a thing by its proper name is typically easy: car, house, dog, elephant, desk, tree and so on. Often it only takes a simple and discreet correction if the thing is incorrectly identified. However, with the proliferation of social technology, and the subsequent plethora of developers, early adopters, power-users and "experts," this category of thing has gotten mislabeled and become confusing, especially to the newbie.

Social (adj.), “pertaining to, devoted to, or characterized by friendly companionship or relations” Thus all of your online social activities should center on “friendly companionship or relations.”

Social technology – web-based tools and platforms used for social purposes, such as Facebook, Twitter, YouTube, LinkedIn, etc.

Social network – followers, fans, friends and connections developed and maintaned on social platforms

Social media – user-generated content -- composition, video, photograph or spoken word -- created for and disseminated via social platforms

Social marketing – process of creating customer interest in a product via social technology

Information is power!

 

 

The word cloud is brought to you by Wordle.

 

 

 

 

 

 

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Posterous theme by Cory Watilo.
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