the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.
Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.
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As Google continues its march towards world domination with the debut of Google television last week. This week's infographic illustrates Droids's growing dominance in the mobile space.
Disclaimer: My current mobile device is an Android. This post does denote my endorsement of Android or Google.
If you want to market your products and services to the 18 and under crowd, it appears the mobile platform and text messaging are the way to reach them.
Badges, pins and stickers are the current must-have rage in the social media space. Foursquare wasn't the first web site to offer incentives for participating or playing the game; however, they have made it an art form, setting the standard for others to follow.
The idea is quite simple:It is the act of checking-in that generates receipt of the various badges, pins or stickers (rewards). It can be the number of times you check-in, the variety of places or the uniqueness of where you check-in that gets you a reward. Something to keep in mind, these rewards are virtual; they have no monetary value.*+
This begs the question, why has this become the rage? Why are people intent on earning virtual rewards? There has to be more to it than "badges look cool," as someone once tweeted.
Over the last several months, as the check-in craze has become a regular part of the social media space, I've made the following observations:
What do the rewards mean to you?
How far would you go or have gone to earn a reward?
*Foursquare to start offering gear featuring their iconic badges.
+GetGlue offers real stickers for free to their users.
