Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Shannon Mouton
Shannon Mouton

the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.

Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.

TwitterFacebookLinkedInPlurkTumblr

Tags

Archive

2011 (31)
2010 (74)
 

It was all about social media last week

Last week I had the honor of speaking – twice – during Digital Capital Week, both events centered around educating and empowering people to participate in the social media space for the betterment of their communities, organizations, businesses or themselves.

Gov & Org 2.0 Day (6/16): I co-presented “Social Media 4 Social Good” with Danielle Ricks. During the session, we demystified social media for attendees, sharing best practices and utilizing case studies from AmeriCorps VISTA and Walden University.

Nugget of knowledge: go to where your constituents are, don’t spend limited resources fishing in the ocean if your fish are in the pond

Women Grow Business Boot Camp (6/19): I was a panelist with @lizscherer, @clickwisdom, @creativeblogs and @jillfoster (moderator), “What’s the Buzz: Marketing your business, using PR and social media.” The session focused on utilizing social media to move businesses forward by reinvention, listening, building relationships and getting traffic to your site.

Nugget of knowledge: it’s not about making a good first impression, it’s about making a memorable impression

Posted
Posterous theme by Cory Watilo.
​