Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Shannon Mouton
Shannon Mouton

the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.

Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.

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2011 (31)
2010 (74)
 

Is There A Worm In Your Apple?

The last few weeks have not been what Steve Jobs had hoped for when he dreamed of launching the iPhone 4. While there was a lot of anticipation and hype leading up to the launch, since the product's debut, there has seemingly been as much exasperation and disappointment. There is a design issue that causes disruption in the phone service, which lead to an interesting question, what is the iPhone's primary function?


When the iPhone 4 launched, a lot of the media attention went to the design, the display clarity and the front-facing video camera, with almost no coverage going to the phone's phone functionality. While it has phone capabilities and customers should be able to use it as phone, the ability to make and receive calls seems secondary, even tertiary, to the device's true nature. The sheer number of apps, which allows users to do anything but make calls, seems to speak to the device's primary function that of a mini-computer.

This may be the true worm in the Apple: functional confusion. Is it a phone that can do a lot of other things or is it a mini-computing device that happens to have a phone?

The company's stock prices are recovering and Jobs has ameliorated customers to a certain extent, so the question becomes, does your enterprise ever had a worm in it? Here are some things you can do to keep the worms away:
Stay focused, have clarity and get it done!
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