Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Shannon Mouton
Shannon Mouton

the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.

Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.

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Small business success is measured in inches

Whether or not you like, enjoy or follow football, Al Pacino's speech rings true for life and business.

via youtube.com


Yes, it would be great to land a deal with a Fortune 100 or sign a contract with a Fortune 500. The reality is, most of your work will probably be with small to medium size enterprises, and it is okay, in fact, it's fantastic. It is the small to medium enterprises that keep the economy rolling: buying products & services, providing consumers with choices and living the American dream of self determination. It is the latter which drives entrepreneurs, pushing you during the lean times, prodding you during the so-so times and rewarding you during the good times.

For the small to medium organization, success is in the inches: one more whatchamacallit to sell, one more appointment or service call to schedule and one more appointment or networking event to attend. These are some of the inches you and your families work for everyday; it is the sum of these and the thousands of other behind-the-scene inches that determine your business's success.

What are some of the inches you've had to struggle for?
What are some of the inches you've given up?

Additional resources:
Examining the Defense -- Not Offense -- of Business
Manage your business or it will manage you
Setback to Resilience: 3 lessons from the Unsigned Contract

Video clip from Any Given Sunday, directed by , directed by Oliver Stone, written by Daniel Pyne, John Logan and Oliver Stone, released in 1999.

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Posterous theme by Cory Watilo.
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