Is There A Worm In Your Apple?

Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

« Back to blog

The last few weeks have not been what Steve Jobs had hoped for when he dreamed of launching the iPhone 4. While there was a lot of anticipation and hype leading up to the launch, since the product's debut, there has seemingly been as much exasperation and disappointment. There is a design issue that causes disruption in the phone service, which lead to an interesting question, what is the iPhone's primary function?

When the iPhone 4 launched, a lot of the media attention went to the design, the display clarity and the front-facing video camera, with almost no coverage going to the phone's phone functionality. While it has phone capabilities and customers should be able to use it as phone, the ability to make and receive calls seems secondary, even tertiary, to the device's true nature. The sheer number of apps, which allows users to do anything but make calls, seems to speak to the device's primary function that of a mini-computer.

This may be the true worm in the Apple: functional confusion. Is it a phone that can do a lot of other things or is it a mini-computing device that happens to have a phone?

The company's stock prices are recovering and Jobs has ameliorated customers to a certain extent, so the question becomes, does your enterprise ever had a worm in it? Here are some things you can do to keep the worms away:

have a succinct mission statement
develop clear and manageable organizational goals and objectives
identify your organization's core competency
spend the majority of your time engaged in or improving your organization's core competency

Stay focused, have clarity and get it done!

Posted

Views

Posterous theme by Cory Watilo.

Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Tags

Archive

Is There A Worm In Your Apple?