This is great information or is it?
If you have a business, you want to market to women. You've just learned that more than half of the U.S. female population "participate[s] in social media." You can market your product or service via social media sites, sit back and wait for the sales / clients / notoriety to come….right? Wrong!
Marketing in the social media space takes as much, if not more, work than traditional media. The work involves building trust through engagement and maintaining trust by providing value…the key being TRUST.
More on trust next week.

