the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.
Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.
TwitterFacebookLinkedInPlurkTumblrA few things to note:
1. Whether or not you want your man to look like him or not, no one can deny the universal attractiveness of the Old Spice Guy.
2. Proctor & Gamble is to be commended for their investment in the campaign and their utilization of social technology...other Fortune 1,000s should take note.
3. Only time will tell if this marketing campaign will have a long term impact on Proctor & Gamble's ROI.
