As this is my professional blog, I prefer to leave personal commentary to Shannon Sez So. I could not do it this time. As a professional marketer, I'm disappointed at the double, triple and quadrupal standards in the industry.
Lane Bryant took heat for the marketing campaign showing their underwear line being worn by curvy women. Victoria's Secret has hour long fashion shows with skinny women in underwear and Old Spice has a campaign featuring a bare chested man in a towel. What is the difference in these promotions?
I applaud Lane Bryant for going after their full-figured customers with the same use of sex, skin and innuendo as others to sell their products.
Nugget of knowledge: Don't be afraid of your target audience. Learn who they are, not who you want them to be. Meet them where they are, not where you want them to be.
