Shannon's thoughts on marketing, public relations, social technology, entrepreneurship and other things

Shannon Mouton
Shannon Mouton

the principal at Topaz Consulting, is a relationship marketing professional, with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides.

Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life's joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.

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Blog Series: Benefits of Organizational Blogging

Blogs are good additions to marketing strategies in 2010, and the foreseeable future.

Consider your organization's current website, it is basically a multi-page, electronic billboard. It give out information, with little or no way for audiences to respond to it. The website is telling them what you want them to know, what you think they need to know and providing them information in the format you want them to receive it. Well, in this age of near real-time communications, customers want a say in your organization's messaging and they are taking matters into their own hands...literally.

A blog is a good way for you to control (and I use that term loosely) messaging, while earning credibility, engaging customers, generating brand awareness and impacting SEO.

A blog can give your organization credibility

  • providing opportunities for your organization to share information about programs     and products that may otherwise get overlooked or lost on your website
  • allowing you to highlight your organization's subject matter experts

A blog can engage your customers
  • creating calls to actions, such as participating in contests or taking polls
  • asking them to comment and share blog posts

A blog can impact your brand awareness
  • giving your organization exposure as each post mentions your organization’s name, mission, products and programs 
  • commenting and linking to other industry blogs to drive blog traffic

A blog can assist with your search engine optimization (SEO)
  • offering opportunities to promote your organization’s website for different keywords
  • increasing your search engine rankings with new and updated content
  • generating inbound and outbound links

Get blogging!

Next time: Starting Your Organization's Blog

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