Blogs can be a great source for generating qualified leads.
A thought-out, well-written and shared blog can help propel your brand and bring in revenue. Readers can become familiar with your organization, its mission and products. They can view you as an industry thought-leader, trust the information you provide, share it others and buy your product or service. Consider these do's and don'ts to get the most out of your organization's blog. Do provide content your prospects can use.Don’t post content about your products or services.Do provide your readers offers.
Don’t provide offers that are incongruous to the post.Do keep the blog interesting with different post types, such as photos, infographics or videos.
Don't let the blog become boring for you or your readers.Do test, test and test.
Don’t rely on what worked for one audience to work for another.Do post relevant organization information.
Don’t use the blog as an organizational PR board.Do engage your readers by asking them to comment on posts.
Don’t moderate your reader's comments, allow them to voice their opinions.*Do take time to plan your blog: content strategy, offers, calls to action, editorial calendar and so on.
Don't blog for your organization in haste.Do have patience, as it will take time to grow your readership, to build trust and generate leads.
Don't expect the blog to be the silver bullet to your organization's marketing plan, brand campaign or lead gap.*Provide readers comment guidelines. See this good example from the ALF-CIO Now blog.
